Last weekend, we had the incredible honor of unveiling our newest bridal áo dài collection, Ethereal East, at Vietnam Wedding Week—a celebration of love, culture, and artistry. Showcasing our designs on this stage was such a special moment for us, as we shared our vision of blending Vietnamese tradition with modern romance.
This collection is more than just gowns—it’s a journey. A tribute to love in all its forms, Ethereal East begins with delicate restraint and blossoms into expressive beauty. Inspired by the timeless grace of traditional Vietnamese silhouettes and infused with a whisper of Western romance, each look tells a story of transformation—light, lace, and love unfolding in every stitch.
The Story of Ethereal East
The collection opens with gowns crafted in fine French Chantilly lace and adorned with intricate beadwork, evoking purity, elegance, and quiet sophistication. These early designs embody a serene beginning—moments of stillness before love unfurls into full bloom.
As the show unfolded, so too did the gowns. Floral embroidery, pastel threads, and delicate petals appeared, weaving across sheer tulle like a garden slowly awakening. Each piece was a reminder of how love, just like nature, grows softly, gracefully, and beautifully.
Each gown tells its own story — new necklines, open backs, dramatic sleeves, and subtle corsetry. Yet through it all, the soul of the áo dài remains. A timeless silhouette reimagined for the modern bride, balancing tradition with individuality.
The finale took our breath away—a luminous white gown layered in vibrant floral lace, paired with a dramatic veil. It was a powerful statement of harmony: East meets West, tradition embraces individuality, and a modern bride steps forward radiant and in bloom.
A Celebration of Love and Craft
Every gown in Ethereal East reflects countless hours of craftsmanship, passion, and devotion to detail. From the meticulous placement of lace to the way each thread catches the light, this collection is our love letter to brides who want to honor heritage while embracing modern romance.
Our founder, Phuong, shared her gratitude after the show:
“This show wouldn’t have been possible without the love and encouragement from my supporters, team, and everyone who believed in me along the way. Every cheer, every kind word, and every moment of support gave me the strength to bring this collection to life. I’m deeply grateful for all of you who shared this special night with me. Your presence and energy made it unforgettable, and I carry that inspiration with me as I continue to create.”
Whether you are drawn to the delicate grace of lace or the bold expression of florals, Ethereal East offers a gown that resonates with your story of love.
Discover Ethereal East
If you fell in love with the gowns we showcased at Vietnam Wedding Week, you can shop our ao dai gowns or contact us to create a one-of-a-kind custom áo dài, designed just for you. Your journey to finding the gown of your dreams begins here.
With thanks to:
- VIETNAM WEDDING WEEK 2025 – THE LEADING ALL-IN-ONE WEDDING EVENT
- Organizer: YeaH1 1Brand x Marry x Vinpearl Landmark 81, Autograph Collection
- Creative VWW: Huaman
- Stage Director: Ken Nguyen
- Fashion Consultant: Trí Minh Lê
- Creative Production: Je t’aime Art
- Creative Consultant: Kim Phạm
- Art Decor 69th Floor: White Wedding
- Photography: Trung Dũng Media, Phan Quoc Kha Studio
- Videography: Gonufilm
- Media Team: 1Brand, Marry, Influx, Vietsky
- Makeup & Hair: Đinh Hương Make Up – Academy